Description

Product Information
-Rich, expertly made permanent hair color for textured hair
-Pops on dark hair for up to 8 weeks and adds brilliant shine
-Perfect for 4C hair and works on all curls, coils and hair textures
-Oxidative hair color that provides up to 2.5 levels of lift
-After Color Care with new 97% naturally derived Moisture Mask, blended with Shea Butter, Sunflower Oil & Vitamin E
-Moisture Mask increases moisture by 40% after dying
-No-drip jelly formula for easy application
-Number 1 hair color for African American women with the largest shade palette for a range of skin tones
-99% biodegradable, paraben-free and silicone-free vegan hair color
-Up to 100% gray coverage

How To Use
Full Head Application
Follow these instructions if this is your first time coloring or choosing a shade darker than you usually use.
– Put on gloves and then conduct a strand test.
– Mix developer and color.
– Apply mixture to sectioned dry hair and smooth out.
– Wait 30 minutes if you have natural hair or 20 minutes if you have relaxed hair.
– Rinse thoroughly.
– Condition with Moisture Mask.

Root Retouch Application
Follow this method if you colored with this shade or something similar and it has been 6-8 weeks since you last colored.
– Using the tip of the applicator bottle, make small sections and apply the color mixture until all the roots are saturated.
– Set timer for 20 minutes if you have natural hair or 15 minutes if you have relaxed hair.
– To refresh ends, spread the remaining color mixture through the midlengths and ends.
After hair is saturated, set timer for 10 minutes if you have natural hair or 5 minutes if you have relaxed hair.
– Rinse thoroughly.
– Condition with Moisture Mask.

TIPS
– For hair with resistant gray, apply to gray areas first.
– If any color mixture gets on skin, simply wipe off with towel.
– Do not save any unused mixture. The container may explode.

Ingredients

Cream Developer: AQUA / WATER / EAU, HYDROGEN PEROXIDE, CETEARYL ALCOHOL, TRIDECETH-2 CARBOXAMIDE MEA, CETEARETH-25, GLYCERIN, PHOSPHORIC ACID, TETRASODIUM ETIDRONATE, TETRASODIUM PYROPHOSPHATE, SODIUM SALICYLATE Moisture Mask: AQUA / WATER / EAU, CETEARYL ALCOHOL, STEARAMIDOPROPYL DIMETHYLAMINE, ISOPROPYL MYRISTATE, CETYL ESTERS, HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL, BUTYROSPERMUM PARKII BUTTER / SHEA BUTTER, PARFUM / FRAGRANCE, TARTARIC ACID, BENZYL ALCOHOL, CAPRYLYL GLYCOL, SALICYLIC ACID, TOCOPHEROL, ETHYLHEXYL SALICYLATE, LIMONENE, LINALOOL, CITRAL, CITRIC ACID Rich Conditioning Color: AQUA / WATER / EAU, ALCOHOL DENAT., PEG-4 RAPESEEDAMIDE, GLYCERYL LAURYL ETHER, DECETH-3, PROPYLENE GLYCOL, ETHANOLAMINE, LAURETH-5 CARBOXYLIC ACID, DIPROPYLENE GLYCOL, HEXYLENE GLYCOL, POLOXAMER 338, AMMONIUM HYDROXIDE, OLEYL ALCOHOL, 1-HYDROXYETHYL 4,5-DIAMINO PYRAZOLE SULFATE, 1-NAPHTHOL, PARFUM / FRAGRANCE, ERYTHORBIC ACID, THIOLACTIC ACID, EDTA, p-AMINOPHENOL, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE, OCTADECYL DI-T-BUTYL-4-HYDROXYHYDROCINNAMATE, CITRIC ACID, SODIUM METABISULFITE

Additional information​

Fade Resist, Rich Conditioning Hair Color – Virtual Violet

$ 7

Warranty

We provide a comprehensive 2-year warranty covering manufacturing defects and material failures.

Every blade undergoes rigorous quality control to ensure long-lasting performance and structural integrity.

Shipping & 30 Days Return

Worldwide tracked delivery. Dispatched within 24 hours of order confirmation.

Not satisfied? Return any item within 30 days for a full refund, no questions asked.

Specification

Full technical details and material specifications are listed below.

The following collection features premium tools engineered from aerospace-grade titanium and high-tenacity Cordura to ensure peak mechanical performance and unwavering reliability in your daily professional carry.

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